2024 HANNOVER MESSE exhibition

Getting Down to Business

Interesting facts about professional trade show visitors to HANNOVER MESSE

• Large Concentration of Decision-Makers

  Two-thirds of attendees are involved in making investment decisions in their companies. 22 percent of those surveyed come to Hannover with concrete investment plans – and this tendency is rising.

• Broad Industry Structure

  HANNOVER MESSE brings the core industrial sectors together at one location – from drive engineering, automation, energy, R&D and industrial IT to subcontracting. This is the place where exhibitors cross the boundaries of technology and industry.

• International Audience

  One third of all professional visitors come from outside Germany – and more than half of these come from outside the EU. Every second attendee from Germany travels more than 300 kilometers to appear in Hannover.

• Broad Renge of Topics

  Exhibitors gain customers through innovation. Professional visitors to the trade show see HANNOVER MESSE as the most important window to the future of industry. With its annual key topics, HANNOVER MESSE hits the nerve of the times.

• Clear Business Objectives

  Visitors want to see and experience new things. Among the top goals of the visitors are the search for innovations and trends, the exchange of experience and information, networking and generating new business contacts.

• Strong Visitor Loyality

  Return visitors and first-time attendees at HANNOVER MESSE balance each other out. Regular exhibitors have the opportunity to tap new target groups and foster their existing relationships.

• Interest in Technological Leaders

  What are the big players up to? That’s something that interests every trade show visitor. Global market leaders know that if you want to be one of the big players, you need to appear at HANNOVER MESSE.

• Successful Profile

  Over 70 percent of professional visitors surveyed stated that a visit to HANNOVER MESSE benefits their professional activity significantly or very significantly in comparison to a visit to other industrial trade shows. For a third, it is even the only trade show they visit every year.